Adrenaline pure glacier water comes directly from Mt. Rainer’s carbon glacier. The water is protected at its source within Mt. Rainier National Park. This unique geological phenomenon provides pure no chemical purification, no distillation, no ionization, and no reverse osmosis needed, just all natural 10,000 year old melted glacial ice in a bottle.
In this project, we were challenged to take a brand name, like Red Bull, and create a brand extension. For my brand extension, I wanted to create a water bottle brand based on what Red Bull markets itself as--risk takers and adrenaline junkies. The bottles boasted vitamin-rich water that helped anyone conquer the day. And the design contrasted the exciting red usually associated with Red Bull with a geometric blue and green design.